British Bitcoin Profit

Deborah Meaden has not put a penny into "British Bitcoin Profit".

Her face was used to sell it. So she said so, in public: "Fake ads using Dragons Den and myself as clickbait then directing to a Bitcoin site are a scam."

The UK watchdog, the FCA, has warned about this operation since 16 November 2020. It trades as Marketing4You.Tech.

The FCA says it plainly. The firm "may be providing financial services or products in the UK without our authorisation." That warning was last updated on 22 April 2021.

Pay money to a firm like this and you lose two safety nets. There is no free complaints service to go to. And no scheme to pay you back if the money is gone.

What the adverts actually show#

The campaign runs made-up news stories. They are dressed up as the BBC, Good Morning Britain and the Daily Mirror.

Each one "reports" the same thing. Two Dragons Den investors had put their own money in — Deborah Meaden and Touker Suleyman.

Neither has any connection to it.

Meaden's denial is about as blunt as these ever get. And that is worth stopping on.

The star who is meant to be backing the product is telling you it is fake. That settles it. You need nothing else.

What happened to people who signed up#

One reviewer, a YouTuber called CryptoXposed, filmed his own money being wiped out.

The automated "trading" software lost money on 12 of the 13 days he tracked. It ran until his opening deposit was gone.

All the way through, he was pushed to pay in more, to "recover" the loss.

The name it moved into#

The operation has run under at least two other names. British Bitcoin Winners. And Bitcoin Revolution.

The same made-up reviews were reused each time it changed its name.

That second name is not just our observation.

Bitcoin Revolution / Bitcoin Trader has its own entry on the FCA's list of unlicensed firms. It was added on 9 December 2020. It was updated on 20 February 2025.

The entry names three websites: bitcoinrevolution.org, bitcointrader.site and bitcoin-revolution.org. It gives a London address and a phone number.

The dates are the point. The first warning is five years old. The record for the name the operation moved into was updated last year.

Checked against the FCA register on 28 September 2026.

The star in the advert has already told the world it is fake. So the only question left is why the advert is still running.

Why this shape matters#

Faking a BBC or Daily Mirror story is an extra step, and a deliberate one. It goes well beyond just claiming a fake endorsement.

It is built for one moment. The moment a careful reader tries to check.

The "proof" is sitting right there, in what looks like a real news story.

Fake news plus a famous face. Watchdogs in several countries say this mix is the one growing fastest.

If you see an advert like this#

Go to the real outlet yourself. Type bbc.co.uk in by hand. Do not use a link from the advert. Then search for the story there.

A real BBC or Mirror story about an investment exists on their own site. A fake one exists only on the page the advert sent you to.

And if the star in the advert has a public account, check that first. Several of the people named in adverts like this have already denied them, in public, for free.

If you have already paid in, what matters now is how you paid and how long ago. Tell us what happened — free, and we will never ask you for a fee to get your money back.